Case study: portfolio growth planning
Challenge
A multi-unit cocktail group needed to pick the next three trade areas without commissioning a months-long market study. Leadership wanted defensible rankings—not guesses—with evidence that each site had room for a premium concept.
Solution
The team used AtlasTAP's Concept Whitespace Matrix for cocktail bar × premium tier, then cross-referenced top cells with Ascension ZIP tiers (Hot/Warm) in their own review workflow—the same signal stack operators use manually today.
Result
They aligned on three H3 neighborhood opportunities ranked by whitespace before broker tours began, cutting internal debate cycles from weeks to a single working session.
Top neighborhood opportunities (H3 cells)
Live data refreshing — sample numbers from last week's pull
| H3 cell (res 7) | Whitespace score | Density |
|---|---|---|
| 874325ffffffffff | 88 | 3.2 |
| 8743262fffffffff | 86 | 4.1 |
| 8743261fffffffff | 85 | 2.8 |