Houston's Nightlife Momentum, Before It Trends

Weekly Instagram + TikTok geotag velocity analysis reveals which neighborhoods are cooling, heating up, or about to break out — 6 to 18 months before Census or coarse foot-traffic-style lagging indicators catch up.

Updated weekly · Tracking 0 venues · 0 posts analyzed · Expanding weekly

Top 10 ZIPs by social velocity

4-week post velocity, ranked. Full ZIP set and venue-level drill-down ship with the Pro feed.

Data pipeline launching soon

We're onboarding the first 500 venues now. Sign up below for early access — charter subscribers get the first 90 days at 50% off.

Venue-level breakdown and historical series available in Pro and Enterprise tiers.

Pipeline ramping — Ascension-style scoring activates when social coverage exceeds 50 ZIPs worth of signal (we're expanding ingest weekly).

How it works

Venue-seeded scraping

Step 1

500 Houston venues seeded across Instagram and TikTok. Every public geotagged post pulled weekly.

H3 hex aggregation

Step 2

Posts mapped to H3 res-7 hexes and rolled up to ZIPs — clean spatial signal, no PII.

4-week velocity

Step 3

Trailing 4-week post velocity vs prior 4 weeks. Heat, cool, and breakout flags surfaced weekly.

Who uses it

Operators

Catch breakout corridors before rents reset. Time openings to social momentum, not lagging coarse demand signals.

Investors

Underwrite with momentum signal Census can't see — 6-18 month lead on traditional data.

Brokers

Pitch landlords and tenants with weekly proof of which corridors are heating up.

Pricing

Monthly subscription. Cancel anytime. Charter pricing available for first 25 subscribers.

Starter

$200/mo

Top 20 ZIPs, weekly

  • • Top 20 Houston ZIPs by velocity
  • • Weekly email digest
  • • Heat / cool / breakout flags
  • • CSV export
Start with Starter

Pro

Most popular

$750/mo

Full 200-ZIP feed + venue drill-down

  • • All 200 Houston ZIPs
  • • Venue-level post velocity
  • • Weekly + ad-hoc CSV pulls
  • • Slack delivery option
  • • Priority email support
Go Pro

Enterprise

$2,000/mo

API + alerts + historical

  • • Everything in Pro
  • • REST API access
  • • Custom alert rules
  • • Full historical archive
  • • Dedicated channel
Talk to sales

Subscribe to the Social Pulse Feed

Tell us your tier and use case. We'll confirm scope and onboard you within 48 hours.